![Conversational Marketing Chatbots: Build Customer Connections And Loyalty](/blog/images/conversational-marketing-chatbots/conversational-banner_huee4d02d2678cc099a82ead4826efe80e_402959_700x0_resize_q75_box.jpg)
8 min read
Jul
By : Sushree Sangeeta Behera
Last Updated: July 24, 2024
8 min read
Chatbots aren’t anywhere - they are everywhere, on every website, app, and wherever! They are the fastest-growing brand communication channels, and over 92% of brands use them today.
Statista’s reports say that the global chatbot market is expected to hit $455 million worth by the end of 2027. Besides their tremendous growth and growing market demand, they have also won customer engagement and satisfaction.
Furthermore, with technological advances such as Natural Language Processing and Machine Learning pouring in, it’s the best time to kickstart your chatbot agency and scale up. Want to know more? This blog will guide you through the basics, detailing what a chatbot agency is and why you should start one. Bonus point - we have also prepared a small guide on how to start your chatbot agency in 2024!
Starring from the basics, a chatbot agency refers to one that provides chatbot and chatbot-building solutions to other businesses. With technical expertise in chatbots, AI, and related technology, these agencies deliver chatbot solutions to other clients.
At the core, a bot agency has two functions - building a custom chatbot solution from scratch and chatbot reselling. Those agencies that choose to build a chatbot from scratch have the infrastructure, technical expertise, strategic understanding, and set of developers and testers to do it. They provide tailored and customized solutions based on the client’s business requirements.
Whereas, chatbot reselling agencies refer to those who buy the solution from other providers and sell it on their platform with their branding. Also known as white label chatbot solutions, they are quick to onboard and help you skip the hectic process of developing the chatbot. You would be shocked to know that the average ROI of white label chatbot solutions is 15.6 times higher than usual chatbot solutions. It’s an effective investment where you can start your agency right away with low risk.
Now that you know what a chatbot agency is, do you want to lead the chatbot market with your chatbot agency? Well, here are 8 reasons why you must start your bot agency today.
Every other website has a chatbot. Also, a customer interacts with a chatbot more than with human agents. The chatbot market is evolving, developing, and growing.Moving beyond the exponentially rising market size, technologies to make chatbots more efficient and interactive are coming up. Thus, chatbots are growing more powerful every single day.
Furthermore, the demand for personalized experiences with 24/7 availability makes chatbots more popular. Chatbots have proven to boost customer engagement and satisfaction, which is why every business looks up to them. Considering a chatbot’s growing demand and capabilities, you must start a chatbot agency to capitalize on this trend.
Due to their immense popularity and versatility, chatbots are easy to sell. They make for an appealing sales proposition due to their direct and measurable impact on business operations.For chatbot agencies, this means an easier sales pitch as the direct impact of implementing a chatbot—such as increased customer satisfaction and reduced operational costs—is apparent and attractive to businesses looking to enhance their service offerings.
The best part about chatbots is their versatility. They are used in every industry and have tons of applications. From customer support to lead generation, chatbots play a crucial role in every application
For example, chatbots are used in healthcare industries to book appointments, remind patients about upcoming tests, etc. In the retail and e-commerce industry, chatbots are used to manage orders, interact with customers, and provide them with personalized suggestions. These are just a few examples of the application of chatbots across various industries. The versatility and scalability of chatbots make them more appealing and demanding. This opens up a broad spectrum of potential clients for a chatbot agency, each with its own challenges that chatbots can solve.
Marketing agencies and organizations can add chatbot-powered solutions to their services and offerings. This blend of traditional marketing with chatbots not only proves beneficial for the customers but also helps businesses stand out from their customers.
Furthermore, other businesses can also integrate chatbots into their marketing strategies. This will help them automate customer interactions and understand their needs and preferences better. Furthermore, it provides valuable data-based marketing and customer insights, thus making their marketing strategies more efficient and productive.
Apart from the benefits, chatbots are cost-effective. For example, they help replace human agents involved in solving basic customer queries in customer support. They also automate routine tasks and can handle multiple tasks and customers simultaneously, which is why businesses seek chatbot solutions.
Thus, starting as a chatbot agency, you have a diverse market to cater to, and you can win a good number of clients.
Chatbots significantly amplify business efficiency and customer engagement. Capable of managing tasks like lead generation and real-time customer service, they have high ROI. They can streamline operations and free up human resources for more complex issues. Additionally, chatbots can analyze and utilize vast amounts of interaction data to provide businesses with deep insights into customer preferences and behavior, leading to better service and targeted marketing strategies, thereby driving substantial business growth.
Chatbots are always evolving and require updates and modifications. Today, many chatbot solutions have subscription-based pricing models, which means that as an agency, you will have a base of clients who provide you with steady and recurring revenue.
Furthermore, your customers will likely stick around you in the long run if you offer customized solutions and integrations. If you’re a chatbot agency building chatbots from scratch, you can offer chatbot reselling and white-label solutions. Thus, with a chatbot agency onboard, you have multiple ways to generate revenue.
Chatbots and chatbot-based solutions have less time to market. Today, we have many platforms where one can build a chatbot in minutes without basic coding experience. This makes chatbots easy to launch and implement.
This becomes even easier if you want to start a chatbot reselling agency. It’s because you don’t need to develop the chatbots and can launch your solutions into the market quickly and effortlessly.
Are you ready to use chatbot technology and start your agency? Well, here’s a short guide to help you out.
Understand the basics and market: Before launching your solution, you must understand the basics of chatbot development. You’ll also have to understand the market you’re going to enter and the needs and requirements of your potential clients. This will help you craft advanced solutions addressing customers’ pain points.
Build your team: Irrespective of its size, build your bot agency team. This helps you split the responsibilities, thus allowing your team to focus on every aspect dedicatedly.
Choose the right chatbot development platform and tools: This is the most important step. You need to look for the best chatbot development platform and tool that you will use. We recommend Thinkstack.ai - a powerful AI chatbot platform that enables users to create custom AI bots with zero coding knowledge. Its user-friendly design, extensive customization options, and powerful integration capabilities make it one of the best chatbot development platforms today. If you’re choosing a chatbot reselling agency, you need to look for chatbot development platforms and companies that offer white-label solutions.
Decide your pricing plans: Now that your chatbot development toolkit and team are ready, decide the pricing plans for your solution, along with the features for each plan.
Market and pitch: You are all set to launch your chatbot agency in the market. Start spreading the word about your product and pitching about it.
Before delving into why you should choose Thinkstack’s white label chatbot solutions, let’s first understand what Thinkstack is. Thinkstack is an AI chatbot builder enables businesses of all sizes to deploy sophisticated, GPT-4 powered chatbots effortlessly and at no initial cost.
Now, why should you go for white label chatbot solutions offered by Thinkstack? With Thinkstack, you can build user friendly bots within few clicks. Furthermore, it’s highly customisable and requires absolutely zero coding skills this lowering the entry barrier for businesses looking to implement AI solutions. Thinkstack’s chatbots integrate seamlessly with popular platforms such as WhatsApp, Slack, and Zapier, facilitating a unified workflow and improving operational efficiency.
Furthermore, you get multi-lingual support in cost-effective pricing. What more are you waiting for? Try Thinkstack’s white label chatbot solution today!
Building a chatbot agency in 2024 is not difficult. You just need to have a solid understanding of the market and your potential clients. The chatbot development platform and team you choose are the pillars of your agency. Focus on choosing the best platform so that you can deliver top-notch bot solutions to your clients.
Nevertheless, don’t forget to market your solution as you launch it. Offer demo and free trials so users can test your solution and provide feedback for possible improvements, if any. If you’re excited to onboard your bot agency, contact Thinkstack.ai now!
Sushree is a blog & website content writer specializing in marketing, Ecommerce, automation, and blockchain technology. Her strength lies in making complex ideas easier to comprehend by providing practical examples and relatable stories.
8 min read
12 min read
8 min read
11 min read